Christian Applegate Partners with Gilt for BCA

Earlier this month I posted about Estee Lauder's BCA campaign with Elizabeth Hurley, which I really admire and hope you took part in.  I just came across another fantastic BCA collaboration between Christina Applegate, a breast cancer survivor and founder of RightActionforWomen.com, and Gilt.com that you have to check out. Since Applegate was only 36 when she was diagnosed, the partnership with Gilt was apropriate since she wanted to teach younger women about early detection and her views on breast cancer.  Of course, where else would you find us but shopping for shoes?

"The reason I started Right Action for Women was to get the word out that this doesn't just happen to women who are over 55... I was 36 years old when I was diagnosed with breast cancer," Applegate says.  For her, early detection was everything and her doctor sent her for an MRI instead of a mammogram.  Who knew MRI's could even detect it?

Check out the video of Christina below and shop her favorites on Gilt today at noon.

Elizabeth Hurley & Estee Lauder Unite for BCA

Since it's October, I'd like to kick off the month with a post dedicated to Breast Cancer Awareness.  Last week I had the chance to join an online chat with Elizabeth Hurley, the Spokeswoman for Estee Lauder's 2011 BCA Campaign, “Together. Connect. Communicate. Conquer. For a Future Free of Breast Cancer.”  She, along with the Estee Lauder brand are once again standing behind a powerful campaign that you can get involved in. The pink ribbon was co-created by Evelyn Lauder, and the company has given out over 150 million of them to date to spread awareness.  This year, they've created pink ribbon wristlets that are available at Estee Lauder counters world wide for free and are selling a pink crystal ribbon pin with one blue crystal that represents the 1% of men who are diagnosed with breast cancer each year.

Hurley explained that she actively supports BCA and BCRF and that the only thing preventing researchers from finding a cure is funding.  "They're two fantastic organizations that have my full support," she states.  "With Estee Lauder, our goal is to promote awareness and teach about early detection. We've also donated over 50 million dollars so far."

This year, Estee Lauder will be illuminating 200 global landmarks in pink lights to honor the 12th anniversary of  this initiative.  You can join in by sharing your message of hope on Estee Lauder's FB wall and lighting up the world.  If you've never participated in a FB campaign before, think about participating in this one.  I did.