Liqwd Offers Pro-Keratin Smoothing Treatment

So I'm sure by now you've all seen the coverage on the controversial Brazillian hair straightening treatments with formaldehyde and if you've gotten them in the past, there's probably no stopping you.  Well, good news is there are other options to smooth hair.

Many of the same treatments you've been undergoing are now offering formaldehyde free versions and one of the haircare brands I write about often, Liqwd, just came out with a Pro-Keratin Smoothing Treatment.  The before and after pictures had me wanting to know more.  Of course, it's 100% formaldehyde free and uses quinoa protein and keratin to smooth the hair in a healthy way.  The frizz free results last for a month.

Win Rachel Zoe's Fave Hair Products

Hey BeautySweetSpot readers!  I wanted to fill you in on a huge Facebook sweepstakes that a great haircare line, LiQWD is holding.  In case you're not familiar, Rachel Zoe and Cameron Diaz are both hugely obsessed with this line so you may want to check it out. To enter, check out the LiQWD Facebook fan page and click on the Sweepstakes tab.  One winner will get a “Mega-Moisture” wardrobe of LiQWD’s hydration products, worth over $150.  The products are Hydrating Shampoo, Hydrating Conditioner, Professional Smoothing Catalyst, LiQWDITY Intensive Hair Repair and SLiQWD serum.

You can enter now until Feb. 4th.  And while you're on the page, "like" it!  Why not?  Good luck!

Red Carpet Hair Secret

There's a new winner in Hollywood and it's not an actor or actress... it's a volumizer from Liqwd.  It may not have taken home any Golden Globes, Oscars or Grammys itself, but the starlettes who have been swearing by have looked flawless on the red carpets and if they won, they probably would have thanked Liqwd in their speeches. Cameron Diaz and Vera Farmiga's stylists both used the Liqwd Volumizer Catalyst on the nominees before the Oscars last week.  "It's the greatest product for fine hair," stated Lona Vigi, Diaz's stylist.  It really helps lift the roots for a great blow out or volumized updo.

The technology behind the volumizing tactics in this product is super advanced.  Unlike other products that leave build up on each strand to make them appear fuller and thicker, this volumizer infuses your hair with moisture that makes each individual strand swell and separate.

You can purchase Liqwd Volumizer Catalyst, $28, here.