You guys may know him from Friday Night Lights or The Wire, but I became familiar with Michael B. Jordan, because of his explosive Twitter account. As AXE's latest muse, I had the chance to chat with the actor about his partnership, his biggest temptations and of course, what type of scents he likes on women. Check out what he has to say.
What made you want to partner with AXE?
This particular campaign was interesting to me. According to an AXE survey, 75 percent of guys and 60 percent of girls don’t know what tempts each other. I could relate to this topic and wanted to help be part of the solution in a cool, creative way. Not only does this allow me to help solve answers in the modern world of dating, but AXE is allowing me to step behind the cameras and direct some of the content.
Besides AXE, do you have a favorite fragrance, a cologne?
I like fragrances that are fresh and sophisticated – like the citrus and cedarwood combination in Gold Temptation.
Does your fragrance choice change with the character you're playing?
I do a lot of preparation to get into my characters. I think there’s a strong correlation between fragrance and how it makes you feel. Pairing a fragrance with a specific character is one way to help get into character.
Is there a particular scent that you like on a woman?
I like floral, sweet scents that are subtle – and keep you coming back for more. Like how AXE Gold Temptation has notes of chocolate with citrus and spice.
You host AXE's #TemptationTuesday on Twitter. What are your biggest temptations?
It’s been fun hearing about what guys and girls find tempting – you’d be surprised. There’s always something you just can’t resist. Staying healthy is huge for me, but if bacon’s an option, I’m adding it. And if I walk past sneakers, I’m walking out with them.
I don't know about you, but one of my guiltiest pleasures is chocolate and if you're anything like me, you're in luck because today is International Chocolate Day! So go ahead and indulge without the guilt. In honor of the holiday, one of my favorite men's grooming brands, AXE, conducted a study that found that 82% of women agree that chocolate is a temptation that's hard to resist.
In honor, AXE put together a chocolate mousse recipe that your man can make for you inspired by their Dark Temptation Body Spray. Step one is having him spritz their chocolate body spray and then get in the kitchen. What's better than a man in the kitchen making chocolate?
You all know I'm a huge fan of AXE scents and it just so happens that my boyfriend, Joe, is too. Therefore, when I first heard that they were coming out with a new scent called Excite, he was the first person I called and we put the new collection to the test.
Being a dedicated user of AXE in Leather, Joe's open to experimenting with new products from brands that are familiar to him. I'm a lucky girl! So were the results as dramatic as the commercials? Did he spritz it and find me running over to him from the other room to tackle him? No, but as AXE says, it did "make the nice girl sin when tempted."
Last week I was talking about flirting with Flirt! cosmetics and besides mascara being a flirting secret weapon (wink) I have to say a sexy scent is an ultimate flirting must have. Better yet, forget flirting. One whiff of an intoxicating blend can create a complete throw-me-down-on-the-kitchen-counter reaction. Ladies, you know what I mean.
As a matter of fact, according to a study done by AXE, two out of three women admitted they would be more likely to make out with a guy on a first date if his scent was right. I'm asking what's wrong with the rest of them? There's something so captivating about a good fragrance, but a difference between a good scent and an I-want-you scent. If men were smart, they'd all use scent as their secret weapon. Hey, I do.
