Welcome to “Behind the Look” – a new feature that showcases the talent behind the looks we love – the real celebrities in my eyes.
With clients like Leonardo DiCaprio, Kevin Bacon and Ewan Mcgregor to name a few, Men's Groomer Joanna Pensinger Ford, has had her hands on some of the hottest men in Hollywood (Leonardo. Enough Said.). Here, she talks about her most exciting project, must-have products and grooming tips, which we can pay attention to, too!
Describe the most exciting project you’ve worked on lately.
My most exciting project was working on Kevin Bacon for Jimmy Fallon when we made a mock Footloose skit. Not only is Kevin an amazing person but Footloose has always been one of my favorite movies. I was dancing and giddy for the whole shoot day.
What’s your beauty philosophy?
My beauty philosophy is "Quick and Effective". Whether it be my work or the product I use. Men do not like a lot of fussing yet they enjoy seeing and feeling improved.
What are the top five must-haves in your kit and why?
My must haves in my kit to achieve that feeling is:
1) La Mer's Oil Absorbing Lotion which hydrates yet combats shine.
2) Kiehl's Facial Fuel Eye Depuffer is an immediate result product it both cools and depuffs tired eyes.
3) Wahl beard trimmer, I love the nose trimmer attachment which is also great for the ears.
4) My mini flat iron by Sedu Revolution. It's a quick way to tame curly or frizzy hair around the roots and neckline.
5) V76 Molding Paste is an amazing hair product with hold and great flexibility.
Have you discovered any new products lately that you find impressive?
The best new product that I just discovered is by a new company, Montez Renault. It is the No. 15 Jojoba Smoothing Scrub, they created an exfoliator that is both extremely effective and hydrating. I also like that they use a majority of organic ingredients.
Spill your best grooming advice.
My best grooming advice is Exfoliate. Men tend to skip the important steps for better skin. Exfoliating decreases your chance of getting ingrown hairs and keeps your skin youthful.
What’s the one tip or trick that you think all men should know?
My tip to all men is, invest in Tea Tree Oil. I make a tonic that I spray on every client before I start because it preps their skin by balancing the bacteria on your face. If you have oily skin it neutralizes the oil on your face. However if you have dry skin it soothes and moisturizes.



























As a complete beauty junkie and blogger, I'm sent bags full of new products to test out daily, which means my medicine cabinet (and Joe's) is like a rotating door. Some products that enter I buy repeatedly, because after being introduced I just can't live without them and others come and go just after a few pumps. Here's a peek at what Joe and I are loving this minute.









Let's be honest, you can totally fall in lust with a guy because of his hair and 2011 has been filled with sexy A-list coifs. I picked out the top six (Yes, six, I wanted to do five, but couldn't leave out one of these crops.) male cuts and styles and spoke with Celebrity Stylist for Paul Mitchell, Diana Schmidtke to find out how you can help your man can accomplish the look that makes your heart race.
Most women would bring a photo of a celeb to their stylist to demonstrate the look they're trying to accomplish and Schmidtke recommends men do the same. However, knowing Joe and most men, they would never bring a photo to their barber. Could you imagine? That's where you come in.
Chace Crawford's medium length, shaggy cut works best with wavy or straight textures. His front fringe is longer so he can sweep it over his eye creating a sexy, messy look. Mesmerizing! Key product: A high-shine pomade for separation.
Robert Pattinson has a longer cut that gets tight in the back. While he doesn't need much product, he does use a blow-dryer and round brush every once in a while for some added bounce. No matter how much this hair cut makes you swoon, unless your man loves spending time in the bathroom getting ready, it's probably not for him.
Justin Bieber has longer layers in the front that gradually evolve into uniform layers that spike towards the back. Key product: A paste to add texture and help separate the pieces in the front like
Ryan Reynolds has the most classic cut of all. A bit spikey, tight at the nape and clean with longer layers at the top to give the appearance of movement. Key product: a matte paste to add texture like
George Clooney asks for a sheer, over-comb, short crop cut. I'm not sure if it's the cut or the salt and pepper hair that gets me, but it's working. I'm also a huge fan of the groomed scruff. Key product: a moisturizing paste that makes hair appear thicker like
Matthew McConaughey has long layers with naturally wavy hair. The layers make the waves work well. It's the hair even us girls wish we had! Key product: a gel without sticky hold like
Hey Ladies! Meet Sian-Pierre, a New Yorker who's the Founder and Editor-in-Chief of
I'm all about scoring great deals this holiday season, but trust me I'm the last person you'll find waiting in those horrific lines on Black Friday. I can't believe people still do that even though Cyber Monday exists. Cyber Monday is the best thing ever created and here's a list of the best beauty deals that will be going on so log in and have your credit card ready!
Ladies, allow me to introduce you to Matt, an advertising creative from Williamsburg, Brooklyn who also edits a website called