Yes, I spotted Gossip Girl's Jessica Szohr out and about during New York Fashion Week with a mid length bob. Even though I caught glimpse of her before Herve Leger, she also attended several other shows like Marchesa and I got the 411 on her bob transformations from Pureology Colour Ambassador, Ruth Roche, who worked with Jessica throughout the week.
"Since Jessica still has some length to her bob it leaves her with a lot of styling options," commented Roche.
To achieve smooth bob (as seen at Herve Leger), all Roche did was blow dry Jessica's hair with a round brush, but shine serum was the key to creating smoothness and adding a bit of separation. She used Pureology Colour Stylist Cuticle Polisher. I use this too and just place a small amount in my hands, rub them together to warm it up (so it distributes well) and then rub on my ends for added smoothness.
To get a more texturized look like the style Jessica rocked at the Marchesa show, Roche blow dried her hair and then used a 1 1/2 inch curling iron to randomly curl sections of her hair inwards and outwards. The trick to this 'do was to leave the iron in longer on some sections than others and pulling other curls out a bit so the curls were all different. In the end, the loose waves were texturized with a lot of movement.

This week I attended an intimate holiday dinner with Crest at the Cooper Square Hotel penthouse. Surrounded by views of NYC we all sat and ate a fab meal and got the chance to chat with Gossip Girl star, Katie Cassidy.
When she sat next to me at the table I had to take advantage of the opportunity and shoot away. First of all, I knew who she was from her role in A Nightmare on Elm Street and then Melrose Place. But even more than that, because my mom used to be obsessed with her father, old-school heart throb, David Cassidy.
I was actually giddy to attend the spring 2011 presentation of the real designer behind Eleanor Waldorf’s creations on Gossip Girl. Since the start of the hit CW show, Abigail Lorick has successfully carved a name for herself in the fashion industry, being widely recognized for her girly garments that have very clean and tailored silhouettes. I was really excited to see what this former model envisioned for her own models to look like wearing her latest Lorick collection.
I first went backstage at the intimate Tela Tea Room studio to talk to the show’s lead on hair, Jeffrey Rice of Philip Pelusi Salons, who was busy perfecting a low, messy bun on one of the models. The look is “very soft, easy, and breezy…almost like the models did it themselves – casual, yet put together.”
The key to the makeup was highlighting the skin and lead makeup artist, Deanna Melluso of Temptu, kept it minimal enhancing the models natural features. A light dewy mouth and a generous amount of Temptu's Peony blush on the apples of the cheeks (but not clownish at all) was all that was needed. A
Within the blink of an eye, Taylor Momsen has become the it girl of the moment. She practically graces every tabloid and even appears to be outshining her Gossip Girl costars- not an easy feat indeed.
So why is Little J the object of the public’s fascination? Well, the actress knows how to juggle many different projects, as the lead singer for her rock band Pretty Reckless, and as the face of Madonna’s new fashion line “Material Girl” and John Galliano’s perfume debuting this fall. Taylor has also had a remarkable style evolution, from her ingénue days of playing it safe to her current dramatic look of platinum blonde hair extensions and raccoon eyes (and can’t forget that Joan Jett inspired do’ somewhere in between).