After testing out beauty products for about eight years now as part of my profession, there's one brand that I'm constantly wowed by because they keep their costs at an all time low, yet make great cosmetics. Can you guess which brand I'm talking about? e.l.f. They start at just $1, (seriously, what can we buy for a buck these days), I had to find how they've stayed so true their concept for so long. Here, I talked to their Creative Director, Achelle, to get the 411.
What are some of e.l.f's hero products and why?
Some of our fan favorites would be the following however:
Essential Waterproof Eyeliner Pen, $2, this long wearing eyeliner is easy to apply and creates bold lines to accentuate the eyes
Studio Contouring Blush & Bronzing Powder, $3, the perfect duo to create beautiful contouring for a year round glow
11 Pc Studio Brush Collection, $30, This is an extreme value set and the perfect assortment of quality high performing brushes.
How is it that e.l.f is so affordable, yet of high quality?
We pride ourselves on luxury products at an affordable price. We work diligently to keep costs down, which allows us to invest more in our packaging and formulas.
When was e.l.f. founded and how have things changed since?
e.l.f. was founded in 2004 and has been on a strong and steady growth process ever since. We started as an e-commerce site and now have grown to partner with retailers like Target, Walgreens, and Wal-Mart, not to mention we launched our flagship store here in NYC which we are very excited about.
What is the price range today?
Our individual products range from $1, $2 in the Essential Line, $3 and $6 in the Studio line, and $3, $5, $8 in the Mineral Line
Congratulations on opening a flagship in NYC! What's next for e.l.f?
Thank you!! We are thrilled about the success of our store. We have some of the best customers and we very excited about giving them a new way to explore the brand. We in fact have plans to expand here in New York with a second e.l.f. studio store and potentially roll out to additional locations due to the multitude of requests we have received from our customers who are asking for e.l.f. Studio stores in their city.


































As a complete beauty junkie and blogger, I'm sent bags full of new products to test out daily, which means my medicine cabinet (and Joe's) is like a rotating door. Some products that enter I buy repeatedly, because after being introduced I just can't live without them and others come and go just after a few pumps. Here's a peek at what Joe and I are loving this minute.









I'm all about scoring great deals this holiday season, but trust me I'm the last person you'll find waiting in those horrific lines on Black Friday. I can't believe people still do that even though Cyber Monday exists. Cyber Monday is the best thing ever created and here's a list of the best beauty deals that will be going on so log in and have your credit card ready!
Ladies, if you're putting cosmetics on your wish list this year (and why wouldn't you be?) look no further than Dolce & Gabbana's Ruby Collection. I've been checking out tons of holiday collections and when the PR firm behind Dolce & Gabbana cosmetics told me they had something special for me to consider reviewing on BeautySweetSpot, they weren't kidding. As soon as I opened the package I was in awe and... I'm giving it away!
Every girl needs at least a piece from this collection in their stocking. Besides the chic, gold packaging with rubies on top, the collection offers perfectly wearable colors for everyone. Designers, Domenico Dolce and Stefano Gabbana, partnered with celebrity makeup artist (and one of my faves), Pat McGrath to create the collection.
New Yorkers rejoice! San Francisco based beauty company, Benefit Cosmetics, opened their first NYC boutique appropriately downtown in Soho last week and besides being girly-chic, the beauty bar offers a slew of services that you don't typically find at cosmetic stores. I had the chance to check it out at the grand opening.

Always a huge fan of their
I picked up some of my favorite products – The Porefessional, Brow Zings, Dallas and Watt's Up and then had my makeup done by one of their artists. The new boutique has eight vanities for makeup applications and brow shaping and three private rooms for body waxing and spray tanning.



